Free Shipping on 50% of All Online Orders
Who would have guessed that the Free Shipping trend would have tipped past the 50% mark a full six months before Black Friday or Cyber Monday 2011? Our friends at Tech Crunch reported today that that is exactly the case as free shipping now represents over half of all online orders.
If your company does not have a tool to analyze your shipping costs by zone, weight, service, account and other key variables (including accessorial charges), then you run the risk of having free shipping run away with your margin. Check out DMG's Business Intelligence Tool, a powerful, cloud-based tool that will enable you to more aggressively manage your small parcel spend.
